AWS Summit Stockholm 2025: Where Cloud Strategy Meets GenAI Reality

The AWS Summit Stockholm 2025 once again delivered a packed venue, a strong technical agenda, and a clear vision of where cloud transformation is heading. But for me, this year’s event was less about hands-on sessions and more about meaningful conversations with AWS leaders, customers, and strategic stakeholders. Despite attending fewer breakout sessions, the insights gained were equally powerful.

1. Keynote Focus: Performance, Security, and Scalable Innovation

The keynote, led by AWS EMEA VP Tanuja Randery, Martin Elwin, and Mindy Ferguson, underlined AWS’s current direction: enabling faster, more secure innovation at scale. Three priorities stood out; performance, security, and sustainability.

Customer stories from across Europe highlighted real world outcomes: reduced cost through Graviton optimization, improved scalability with event driven architectures, and enhanced developer velocity via GenAI integrations. Novo Nordisk’s session stood out by showcasing their Research Collaboration Platform, a secure scientific environment built on AWS. It’s designed for seamless data sharing and collaboration with universities and research partners, enabling scalable and compliant innovation.

2. GenAI Maturity: From Pilots to Governed Platforms

One thing was crystal clear; GenAI has matured.

This year’s Summit moved beyond RAG demos and text generation showcases. Sessions showcased how organizations are building full-fledged GenAI platforms with proper governance, version control, access management, and observability. Amazon Bedrock, SageMaker, and the new Nova foundation models were front and center, enabling customers to deploy use case specific agents securely and cost effectively.

A standout breakout session came from Jens Jepsen, SVP Data Scientist Partner at Novo Nordisk, and Xiaoyu Xing from AWS. They presented how Novo Nordisk is implementing responsible GenAI in practice, through a domain specific, scalable, self-service GenAI platform. This platform allows internal teams to move from idea to MVP fast, while keeping application security, robustness, and compliance fully automated.

Key takeaways from their session:

• Real world mechanisms for testing GenAI applications against hallucination, toxicity, and bias.

• Integration of automated security controls and compliance checks directly into their development workflows.

• A concrete example of how enterprise GenAI can be safe, repeatable, and business-aligned.

3. A Personal Take: Strategic Conversations Over Sessions

For me, the 2025 Summit felt different. Instead of attending the full lineup of sessions, I spent most of my time in focused 1 on 1s and roundtables, with AWS stakeholders and key customer teams. Topics like cloud business case, landing zone evolution, data sovereignty, and ISV growth strategy took center stage in those discussions.

While I missed some technical deep dives, the value of strategic alignment was clear. Cloud transformation today is not just about which service to use, but how to structure and govern cloud-native platforms for long-term success.

Bonus: Everything Starts with Security

That message echoed clearly from the AWS Summit Stockholm stage, as Martin Elwin opened the day by emphasizing that everything starts with security.

At Cloud2, we couldn’t agree more. Security and digital sovereignty are already core to how we design, govern, and operate cloud environments for our Nordic customers.